FTC Fines Lumosity for Advertising with Unproven Claims

Lumosity, a company offering digital “brain game” training programs, has been fined $2 million by the FTC for heavily advertising its program’s benefits to a user’s memory.  ““Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection, in a news release Tuesday. “But Lumosity simply did not have the science to back up its ads.””

Article: https://www.washingtonpost.com/news/the-switch/wp/2016/01/05/ftc-brain-training-brand-lumosity-didnt-have-the-research-to-back-up-its-claims/


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